mysteryhouse is me, blair
I'm an award-winning filmmaker + writer who's worked with Vogue, Netflix, Target, and many more.
A “multi-platform authority on America’s most unique places” long before launching a TikTok in 2025, I’ve partnered with Atlas Obscura on several documentary projects, including a national, cross-country campaign with the US Tourism Board.
Before that, I had a column in NYLON called Weird, Wild, USA.
ENGAGEMENT: 23.75%
FOLLOWERS: 22,700
LIKES: 965,200
MONTHLY REACH: 700K+
71 % FEMALE
72% AGE 25-44
97.3% USA
0:30:
Fast paced mini-docs highlighting local gems and mysteries are the heart of my channel.
“Blair’s chaotic, authentic, and intentional storytelling easily elicited the kind of genuine, local, cultural curiosity money just can't buy and legacy media can't fake.
A quick and painless few minutes of filming reached values-aligned locals and made a meaningful impact on our business.
A beloved pop star even came by for a visit after seeing our viral Mysteryhouse moment! Thank you Blair!”
Jazzi, Owner, Reparations Club
Gary, McManus Morgan
“I cannot thank you enough. People come in every day. It turned everything around.”
Joyce, Bimbim Paws
“Blair greatly helped our little dog cafe get the views it needed to be seen. Her video generated customers and even helped some of our dogs get adopted. Thank you again for giving us the jumpstart we needed.”
Al, Elmer McCurdy Museum
“I love your style! I noticed the spike in reservation requests almost immediately.”
Alternate Formats
Atmospheric V
OPEN RATE: 68.2%
SUBSCRIBERS: 3.1K
98.4% USA
Substack
Same focus on the hidden and unusual.
I’ve written long-form pieces on fantasy festivals in upstate New York, odes to theme motels in Wisconsin, and—every month—feature a guide to a new American city, with picks from locals and obscure town lore that actually makes you want to book a flight.
OPEN RATE: 68.2%
SUBSCRIBERS: 3.1K
98.4% USA
Why you should pick ME
Audiences can tell when something is genuine or not, and I'm not an influencer pretending to like this stuff for views.
I think that authenticity, combined with an encyclopedic, nationwide knowledge of unusual Americana plus a decade in the traditional media world—is what gives me the reach of a much larger creator.
let’s talk!
hi@mysteryhouseusa.com ✷ or use the form but noone likes that